Guides for people who run the business
Everything here is written for the person who owns the business (the contractor, the photographer, the salon owner, the shop owner), not for their customers. If you are trying to work out what to spend, what to fix first, or what somebody quoting you actually means, start here.
No forecasts and no invented statistics. Where a number appears it comes with the publisher, the link and the date we checked it. Where we do not have a number, we say what we would reason from instead.
What a small business website actually costs in Ontario
The build fee is the number everyone quotes and the monthly is the one that decides whether the site is still worth having in year three. Here are the published ranges, with links, and the questions that tell a real quote from a made-up one.
6 min read · 2026-08-22
Read: What a small business website actually costs in Ontario
Why your business does not show up on Google Maps
The three businesses in the map are ranked on your Google Business Profile, not your website, which is why a new site on its own does not move them. What actually matters, in the order I would do it.
7 min read · 2026-08-22
Do you need a new website, or does yours just need fixing?
Before anyone quotes you for a rebuild, run the ten-minute test on your own phone. It usually turns “your site is dated” into a short repair list you can price properly.
8 min read · 2026-08-22
Read: Do you need a new website, or does yours just need fixing?
What to ask a web designer before you sign
Who owns the domain, what the price covers, who fixes it on a Saturday and whether you can leave. The questions with one right answer, and the red flags in order.
8 min read · 2026-09-09
What a website care plan actually covers
Every designer sells something monthly and almost nobody defines it. Here is everything ongoing website work can consist of, and the three lines that are usually left vague.
7 min read · 2026-09-09
Website builder, one person, or an agency?
The choice is not about quality. It is about whose time it takes, who is accountable when the form stops sending, and whether anyone else could pick the site up later.
7 min read · 2026-09-09
Custom website or template: what actually decides the result
The argument is usually sold as quality, and it is not. What a good template already gets right, where it starts fighting your business, and the phone check that matters more than either label.
9 min read · 2026-09-13
Read: Custom website or template: what actually decides the result
How to find a reputable web designer
Before you can ask the right questions you need two or three people worth asking. Where to find them, and the checks you can run on your phone in an evening.
7 min read · 2026-10-04
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